When asked, "Coming up with TruVideo of, you know, what point are you just searching through that proverbial kitchen drawer thinking, do I have that in there somewhere or?"

Well, I think if you look at what we're doing, I believe the dealers and OEMs are trying to be as close as they've ever been, All right. We have an existential threat. We have Tesla, Rivian and all this stuff. So we've never had that before.

So you've always had little head butting with OE and dealer and now OEs and dealers, they should own and control their communication, and they should own and curate their data. That's just the way it's gonna be.

Many OEMs are putting customer data platforms together.

So the way we're trying to help is by being that Intel inside, so that when people are using our software at service view, at CDK , or rental service snap, or TruVideo Direct or other DMS is that'll use our stuff, the OEM Is getting one point of truth on the data.

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