Primary Logo

ATI’s logo is the sole visual identifier of ATI.  It should be used on all brochures, catalogs, spec sheets, signage, stationery, vehicles, online applications, and presentations. 

The primary logo consists of three letters, equally spaced.

The company name, ATI uses a custom font. The Logotype should primarily be used in one of the three color versions. The solid Purple for when a single color print is needed. 

The stand-alone A or ATI icon should be used as a thumbnail version of the logo and/or as an icon that represents the brand. The icon is comprised of A.

The stand-alone icon should be used as a thumbnail version of the logo and/or as an icon that represents the brand. The icon is comprised of the A from ATI.

Logo Font

ATI is a custom font and should be used as the primary logo.

Black/White Logo

The black version is to be used only when the black and white print is required. The white version of the logotype should only be used if overlayed on top of a color background. The inverted version is preferred when overlayed on top of a black background or dark image.

Proportion

The proportions of the logo are determined according to the height and width of the logo.

You should never stretch or manipulate the logo to exceed these proportions, space, and size relationships. The sizes mentioned here are for your reference only.