Independent researcher Glenn Mercer gives a presentation based on ten questions he has about the automotive industry. Mercer elaborates on the following questions, all loosely based on the central question of "What happened to the future?":

- Where is the growth in dealer sales force productivity?

- Where are the efficiencies in dealer-level ad spending?

- Why has new car inventory remained stubbornly high?

- Why have dealers not been able to make satellite and mobile service work?

- Why do OEMS still insist on standardized dealership facilities?

- Will dealers ever have more choices when choosing the DMS provider?

- Will dealers ever be able to sell insurance?

- Will dealers be able to increase their share of the accessories market?

- When will FNI peak, and is there more to do in insurance?

- How will businesses consolidate in the future?

Each explanation contains his answer as well as open-ended speculation for the future.